I help founders building in tough markets find their next 7 customers.

You can close when you’re in the room with the right prospect.

Those are the fun, easy conversations, because you love the work. You close most of the conversations you get into when it’s the right person, at the right company, with the problem you solve. The real challenge is getting enough of those conversations qualified and into your calendar.

You can’t, and really don’t want to, outsource the human conversation. But you can automate the research to prioritize high-intent prospects.

High intent means they should actually feel good, even relieved, that you’ve found them and reached out.

At this stage, the conversation with a qualified prospect has to stay founder-led. Everything else gets automated, so before your first call you have a full prospect brief with the fit questions ready to ask.

1. Know who is ready to buy. The engine tracks the public signals that tend to come before a purchase in your market: funding rounds, hiring patterns, regulatory filings, expansion plans and trade press mentions.

2. Know who to call first. Each account is scored on trigger, intent, timing and reachability, including the people you know there, so your first message arrives with your title and your shared network in view. The score is dynamic and decays as the signal ages.

3. Ten qualified prospects every Monday. Every Monday you get 10 qualified prospects, with the context on why they fit right now and a suggested opener. You send every message personally, as the founder. See a worked example.

4. Proof, trust, and credibility. Prospects will look you up before replying. So your website hosts your proof, trust, and credibility, so they can see you can do what you say you do: case studies from your early wins, short videos that explain your value, and a record of where you’ve spoken.

5. Capacity building, because this is too important to outsource. I work with 2 to 3 companies at a time, in different industries so there is no competitive overlap, for 3 to 6 months each. I’ve been a founder, and I would rather help you build this capability and watch you succeed than bill you a monthly agency fee to do it all for you. The engine is built with your team, and when we’re done it stays with you.

Many will promise a calendar full of leads, when that’s actually really hard to do. Here’s why.

The work starts with your first customers: what situation each one was in when they bought, how their decision moved to the point where going ahead made sense, and who else sits in that same situation today. Finding those companies is research, and the research has to be right before anyone writes a message.

In enterprise markets it also runs on trust. The buyers who matter often number in the hundreds, and many of them know each other. You don’t have the luxury of burning 10 or 20 of them every time you iterate, so every message has to sound like you and connect with something the prospect cares about.

Skip the 15-minute discovery call

My view is that a 15 to 20 minute discovery call is too short for this work. There is too much ground to cover on who buys from you, when, and under what specific circumstances. With in-person clients the conversation usually runs 2 to 4 hours over lunch and coffee.

So we book 1 to 2 hours. It is recorded, with a mutual non-disclosure agreement in place at booking, so you can talk openly about customers, pricing and pipeline. I want to know how you talk, what your customer signals have really looked like, and what still feels unpredictable. We spend the early part looking for the reasons this will not work for you. If those reasons hold, we say so. At the end of the first hour, we both decide whether to continue.

From that session, you’ll get a written playbook, broken into steps your team can actually take. Most teams can run most of it themselves; some want me involved for a few cycles. You leave with actual clarity: what to do next, who does it, what it looks like when you’re doing it right.

It costs $25. It is not a profit line. It commits both of us to show up prepared and to use the time well. And if the session isn’t worth your hour, I’ll refund double: $50.

The qualified prospects scorecard

12 multiple-choice questions on how qualified prospects reach you today: who you call, how conversations start, and the proof a buyer can check. They take about 2 minutes, there is nothing to write, and you can answer them from memory. Your results come with a report, the free kit, and the option to book a working session built around your answers.