The qualified prospects scorecard

12 multiple-choice questions on how qualified prospects reach you today: who you call, how conversations start, and the proof a buyer can check. About 2 minutes, answered from memory, with nothing to write. Your results come with a report, the free kit, and the option to book a 1 to 2 hour working session built around your answers.

See all 12 questions first
  1. Is your product in production with paying customers today?
  2. Could you name the next 20 companies you should be talking to?
  3. At those companies, do you know who signs and who would champion you?
  4. How do you find out that a company is ready to buy?
  5. In the last month, how many new qualified conversations started with people who did not already know you?
  6. Where did your last 3 customers come from?
  7. When you write to a qualified prospect who does not know you, how often do they reply?
  8. Could a prospect who has never heard of you check that you have done this before, without asking you?
  9. How many customers would take a reference call for you this month?
  10. Does the first screen of your website say who you are for and show proof?
  11. Is there a date in the next six months that needs more customers or pipeline than you have now? A raise, a board meeting, a large renewal.
  12. What are you doing about new prospects right now?