The go-to-market assumption portfolio kit
A ranked list of the assumptions your sales plan depends on, built with the artificial intelligence (AI) assistant you already use. It stays with you, and you can run it tonight.
What’s in it
- The prompt. Paste it into ChatGPT, Claude or Gemini with whatever you have on your customers: notes, call transcripts, your deck.
- The questions. If you have no customer notes, your AI interviews you first, one question at a time.
- Questions for your customers. 12 questions to send to 3 to 5 customers, so the ranking starts from their words.
- The matrix. A spreadsheet for the ranked list, with a worked example for an invented company.
How it works
- Paste the prompt into your AI. Attach the questions and anything you have on your customers.
- If your AI can browse the web, it starts by gathering up to 15 things buyers in your market already say in public, quoted with links.
- Answer what it asks.
- It scores every assumption on the chance it’s wrong and the impact if it is, then ranks them.
- Spend the next two weeks testing the top three.
Every plan to find the next customers rests on guesses: who signs, what makes them buy now, which channel reaches them. A few of those guesses would cost you months if they were wrong. The ranked list shows you which ones, so the next two weeks go to testing them first.
Get the kit
The kit comes with your qualified prospects scorecard results: 12 multiple-choice questions, about 2 minutes, with nothing to write. Your answers shape which parts of the kit matter most for you, and the report maps them for you.
See all 12 questions first
- Is your product in production with paying customers today?
- Could you name the next 20 companies you should be talking to?
- At those companies, do you know who signs and who would champion you?
- How do you find out that a company is ready to buy?
- In the last month, how many new qualified conversations started with people who did not already know you?
- Where did your last 3 customers come from?
- When you write to a qualified prospect who does not know you, how often do they reply?
- Could a prospect who has never heard of you check that you have done this before, without asking you?
- How many customers would take a reference call for you this month?
- Does the first screen of your website say who you are for and show proof?
- Is there a date in the next six months that needs more customers or pipeline than you have now? A raise, a board meeting, a large renewal.
- What are you doing about new prospects right now?
You’ve done the scorecard, so the kit is one step away.
Would you rather go through it together? Book a working session.