For the person who funds the team

Sponsor view: evidence at every review

Someone on your team sent you this page. They’re building a new product line, service or venture inside your company, and want to work with me on its next 5 to 7 reference customers. In about 2 minutes: what you’d see, what your team keeps, how to start and stop, and how buying works.

The board at every two-week review

Every 2 weeks your team updates one board: each assumption the new line depends on, the test, the pass mark set before it ran, the result, and the decision to pivot or persevere. It drops into a review deck, and you can read it in 10 minutes.

I’ve been running this playbook for over a decade. At Medlantis I walked our board of directors through ours in 10 minutes, and they backed the next series of tests.

Within 24 hours of the first session your team lead gets a written playbook. After that comes a fixed-fee opening sprint, followed by 2-week sprints, and either of us can stop at the end of any sprint. We set the fee on the call, once we’ve agreed the scope.

What the team keeps

Your team does the work and gets faster at it. By the end, the person on your team who runs it can run it without me. The method, the tooling, the customer evidence and the board all live in your company’s own accounts, once your information technology (IT) team approves the tools.

Small and mid-sized company owners

If you own a small or mid-sized business, you’ve got carte blanche to do whatever you need to do. You can move fast, and you can really empower your team to figure stuff out.

You still like to spend most of your time talking with clients, interacting with staff and handling the problems that roll up to you. So you might not have the time to go super deep, and you could hand it off to someone like me, to empower your team to run those projects internally.

How buying works

The steps run in this order, so nobody starts work your company can’t pay for:

  1. Session. Your team lead books the $25 session, and we map who funds the work and who approves the spend.
  2. Scope. You say yes to the scope and the budget.
  3. Statement of work. I write a short one.
  4. Supplier. Your company sets me up as a supplier, on my agreement or on yours.
  5. Purchase order. Your company issues one, if it uses them.
  6. Tools. Your company approves any tool the work runs in. The statement of work lists that approval as a condition of starting.
  7. Invoice. I send it, and the opening sprint starts.

The supplier. Andrew Witchell, operating as LoopGrow, a sole proprietorship in Kitchener, Ontario, Canada: andrew@loopgrow.co.

The agreements. The session runs under the Common Paper mutual non-disclosure agreement (NDA) with LoopGrow’s cover page, published at loopgrow.co/nda. A committee of more than 40 lawyers wrote that standard, and more than 2,000 companies use it. If your company prefers its own mutual NDA, I’ll sign it. For the opening sprint I’ll work on your company’s own agreement and payment terms when the scope, the price and the exit match what we agreed.

Recordings and data. I record the session only with your company’s OK, and without it I work from my notes. Recordings stay in LoopGrow’s Google Drive, a third-party service transcribes them, and I delete them on request. Send your security or data questionnaire straight to me.

My record

More on my record.

How the team lead books

Your team lead can book it from the page for teams: 1 to 2 hours, $25. To talk first, email me at andrew@loopgrow.co.